Mobile Advertising: What does an IDFA from Apple look like?

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What is IDFA? IDFA stands for Identifier for Advertisers and is a Mobile Ad ID that refers to the unique, anonymized identifier Apple assigns to each iOS

IDFA and GAID doesn't mean that measurability is non-existent on mobile now  IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA

id online gambling IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more  If a user does not opt-in, the IDFA will not be available This means that it cannot be used for attribution purposes and that advertisers must instead use